FREQUENTLY ASKED QUESTIONS
- Hours, Pricing & Group Rates
Tuesday - Friday 9am-4pm
Saturday & Sunday 10am-5pm*
Closed Independence Day, Thanksgiving, Christmas Eve, Christmas, and New Year's Eve.
*We will have delayed openings or early closures on the following dates. Access to Discovery World may also be restricted on these dates due to street closures. The hours of operation for each of these dates can be found below. (Times and dates are subject to change.)
August 9-10 - Open 10am-5pm, but Lincoln Memorial Drive will be closed from 6am-4pm both days due to the USA Triathlon. Click HERE for more Triathlon information and special admission pricing.
September 13 - Open 12pm-5pm (Briggs & Al's Run & Walk for Children's Hospital)
October 25 - TBD (Lakefront Discovery Run)
Memberships are good for free admission for 12 months!
For a full listing of benefits, please visit our Membership page.
ADULT : $16.95
CHILD 3-17 : $12.95
CHILD UNDER 3 : FREE
SENIOR 60+ : $14.95
COLLEGE STUDENT : $9.95 (ID Required)
ACTIVE DUTY MILITARY : $10.00 (ID Required); Plus, each active duty military person's spouse and children will receive this discounted rate during the same visit.
GROUPS OF 15 OR MORE
CHILD : $8.00
ADULT : $12.00
For more information, please contact:
STUDENT : $6.00
CHAPERONE : $7.00
For reservations and more information, please contact:
- Location & Directions
PLEASE NOTE: There will be street closures due to the Hoan Bridge construction over the next couple of months. In order to better plan your visit to Discovery World, please see the I-794 Lake Freeway/Hoan Bridge Project Update.
Discovery World is located off of Lincoln Memorial Drive on Milwaukee’s Lakefront between the Milwaukee Art Museum and Summerfest Grounds.
The street address is: 500 North Harbor Drive, Milwaukee, WI 53202
FROM THE AIRPORT OR SOUTH (Racine, Kenosha or Chicago)
As you approach the Marquette Interchange on I-94/43, the right lane becomes an exit for Plankinton Avenue only. Take this exit and head north on Plankinton to Michigan Street. Turn right. Take Michigan all the way to the lake. Michigan St. ends at Discovery World.
FROM I-43 SOUTH (Beloit or Rockford)
Take I-43 north to I-894. Take I-894/US-45 North to I-94. Take I-94 east to I-794. Take the Lakefront exit (Lincoln Memorial Drive). Turn right onto Michigan St., just south of the Art Museum. Discovery World will be on your right.
FROM THE NORTH (Green Bay)
Take I-43 south to the McKinley/Fond Du Lac exit. Take McKinley Street to Water. Turn right on Water and proceed to Michigan St. Turn left on Michigan and proceed all the way to the lake. Michigan St. ends at Discovery World.
FROM NORTH (West Bend)
Take US-45 south to I-94. Head East on I-94 to I-794. Take the Lakefront exit (Lincoln Memorial Drive). Turn right at Michigan St., just south of the Art Museum. Discovery World will be on your right.
FROM THE WEST (Madison)
Take I-94 east to I-794. Follow I-794 to the Lakefront exit (Lincoln Memorial Drive). Turn right at Michigan St., just south of the Art Museum. Discovery World will be on your right.
KEEP UP TO DATE ON ALL CONSTRUCTION STREET CLOSURES/PARTIAL CLOSURES http://www.dot.wisconsin.gov/travel/road/workzones-se.htm
- Parking Availability & Pricing
Discovery World’s underground heated parking lot can hold 200 vehicles. Handicap parking spots are available and conveniently located near the elevator. Prices for the lot are as follows:
PARKING RATES Members 1 or less
6 or more
Special Events Lost Ticket $5 $5 $7 $8 $10 $15 $8-15 $15
Special Note: Due to the large amount of activities taking place on the lakefront, parking at Discovery World may be limited. We will make every effort to accommodate our members and other guests, and thank you for your patience during this busy season.
Additional parking can be found at various lots located on Milwaukee’s lakefront. For more information about alternate parking options, visit: ParkMilwaukee.com
- Accessibility & Special Needs
Our facility is fully handicap accessible.
- Dock Availability, Pricing, and Terms
The docking fee during the day (regardless of footage) is $20. If a boat is docked past midnight, there is an overnight rate of $65. Fees may be paid at our Membership Desk.
- WIFI Access
Enjoy FREE wireless as part of your day of adventure!
- Gift Shop Hours and Information
TUESDAY - FRIDAY: 10am-4pm
SATURDAY & SUNDAY: 10am-5pm
Kids For The Cure Calendar
Purchase yours today in our Gift Shop. Pictures in the calendar were drawn by children ages 4 through 12 and depict images of what the Race for the Cure® and the fight against breast cancer means to them.
All proceeds from the sale of the calendar will be granted out to the Greater Milwaukee area to fund education, screening, and access treatment in our 8 county service area.
Calendars sell for $15 and would make wonderful holiday gifts for moms, grandparents, aunts, etc.
The Gift Shop also offers:
Discovery World Members receive 10% off everyday, and additional incentives year round. Become a Member today!
Gift bags of any dollar amount are available for school groups or birthday parties.
Unique corporate and wedding gifts are available to create a more memorable event.
Consider the Gift Shop for all your unique gift needs. Visit the store without entering the museum - one half-hour free surface lot parking is available while shopping.
Every purchase made in the Gift Shop helps to support the mission of Discovery World and its contributions to the local community.
Contact the gift shop:
- Cafe Information
Our café has a delicious selection of prepared salads, sandwiches and assorted baked goods.
Tuesday – Friday 9am to 3pm
Saturday & Sunday 10am-4pm
- Tax Information
If you gave a charitable donation or purchased a Discovery World membership this year that you believe to be tax deductible, please contact our Membership Department at (414) 765-8620 or Development Department at (414) 765-0069. We thank you for your wonderful support of our educational mission!