Discovery World Celebrates Launch of New Gift Shop with SSA Group, LLC

Discovery World and SSA Group, LLC (SSA) celebrated the grand opening of the new Discovery World Gift Shop.  The collaboration will enhance the educational products and merchandise available to Discovery World patrons and members, while providing SSA with an opportunity to tap into more than 300,000 annual visitors to Discovery World’s lakefront location.

“We are thrilled to welcome this valuable company to our team with their extensive background facilitating within other local and national cultural institutions,” said Discovery World President & CEO Bryan Wunar.  “With a strong partner intent on increasing sales and enhancing the customers’ buying experience, we can focus even more deeply on our mission to educate and inspire the next generation of innovators and entrepreneurs.”

Serving over 27 million visitors annually in museums and zoos across the country, SSA has worked with Discovery World to offer custom merchandising that directly connects to the S/V Denis Sullivan, the Reiman Aquarium, and many of the museum’s most beloved attractions in order to support Discovery World’s mission by providing compelling and educational gifts, books, and keepsakes.

“Discovery World is a world-class facility and our entire team is proud to now be partners with such an innovative institution,” said Stephanie Gray, SSA’s area general manager. “We are looking forward to sharing our team’s expertise by providing a customer experience completely unique to Wisconsin’s largest science and technology center which will allow them to become even more of a destination point for area residents and travelers to the Milwaukee area.”

The gift shop is located directly in the main entrance of Discovery World and is accessible to the general public during business hours, even without admission or membership. While there will be changes to the displays and layouts made over the next few weeks, you’re invited to stop in and begin shopping today. As always, your purchase matters! Your purchase helps Discovery World provide fun and educational experiences through interactive exhibits and educational programs for families and students in Milwaukee, the region, and the state of Wisconsin.