Everything You Need to Know About Parking at Discovery World

We know that parking downtown Milwaukee can sometimes be a challenge. But here at Discovery World we would like to make it easier for you! Whether you’re visiting the museum, attending Summerfest, or looking for a monthly parking spot for your downtown office, we have you covered.

Discovery World’s underground parking structure is open to the general public, heated, and can hold 200 vehicles. We also offer handicap parking spots that are conveniently located near the elevator. Rates for the first hour are $5 while rates for visits over six hours increase to $16. But it’s no secret that the best rates go to Discovery World Members.

As a valued member you receive $6 flat-rate parking in our underground structure, which may be accessed by the ramp in front of our main entrance.

Although there are reserved spaces on the top turnaround for pre-authorized use, please keep in mind that there is no free parking for guests and members visiting Discovery World.

How Do I Get My Member Discount?

If you check in at the Membership Desk you will receive a parking voucher. At the end of your visit, stop by the Pay Stations right off of the elevator in the parking garage. Choose the appropriate machine: there is one for credit only and one for cash or credit. Please be advised that the machines only take MasterCard, Visa, or Discover.

Following the Pay Station prompts, you will insert your original parking ticket and then insert the voucher you received at the Membership Desk. This will reduce your parking to the $6 member rate. Both the voucher and your original ticket will come back out and you will use the original ticket to exit at the gate.

If you happen to check in at the Admissions Counter you will have your parking ticket punched. When you leave at the end of the day, simply insert this one ticket into the machine and pay the $6 reduced rate. This ticket will then be returned to you and will be used to exit at the gate.

Monthly Parking Options

Did you know that we now offer Monthly Parking? In an effort to alleviate some of the downtown parking issues, (and yes, make a little extra revenue) we offer downtown professionals a secure, heated, covered place to park for just $165 per month. If interested, please contact Brenda Mielcarek at or 414-765-8657.

Other Parking Options

On the occasion that our structure is full you may find additional parking nearby:

  • O’Donnell parking structure is located across the street at 910 E Michigan Street with entrances from East Michigan Street and Lincoln Memorial Drive.
  • Milwaukee Art Museum underground parking garage located across the street from Discovery World.

Please note that we do not have an affiliation with any other parking structures in the area and are unable to extend the member discount. Therefore, you must plan to pay the posted rates for these alternative parking options.

Large Vehicle/ Accessibility Needs

If your vehicle is too tall to enter the underground parking structure, or the handicapped parking spaces are all occupied, you must talk to our parking attendant to request permission to park on the top turnaround near the front entrance and must pay the appropriate rate.

Special Events

Our special event parking rates vary depending on the event and more information can be found on our website closer to the event. The membership parking rate for viewing summer 2017 fireworks is $15 and parking is limited. General public parking rates are subject to change during Summerfest and may vary. Members attending Summerfest are subject to public parking rates and are not eligible for special membership parking rates.

Hopefully your parking experience goes seamlessly; however, you can always feel free to ask any of our friendly Discovery World employees for assistance!